Financial Times looks at Zilok to "cash in on Physical Capital"

Tim Bradshaw, writer for the Financial Times, recently wrote an article on Hire trade growth as consumers seek out value, and mentioned Zilok and its expansion to the UK, calling it an "innovative new model to emerge" during recession.

"The rental market is growing rapidly amid the downturn, as cash-strapped consumers search out costeffective substitutes for high-street spending."
"One innovative new model to emerge aims to do for rentals what Ebay did for direct person-to-person selling."
Tim goes on describing how Zilok is "accelerating its international expansion as it sees opportunity in the downturn", mentioning the ongoing increase in UK members, and some of the most searched items on Zilok.co.uk.

You can read the full article here.